In recent years, the phenomenon of sugar daddy relationships has gained significant traction in South Africa, with a growing number of individuals turning to online platforms to establish these connections. Sugar daddy sites, which facilitate relationships between older, wealthier individuals (sugar daddies) and younger partners (sugar babies), have emerged as a niche market within the broader online dating landscape. This case study explores the dynamics of sugar daddy sites in South Africa, examining their appeal, societal implications, and the experiences of users.
The Rise of Sugar Daddy Sites

The concept of sugar dating is not new